THE BLOCK MIDTOWN RESTAURANT
CHALLENGE: Owners were looking for a greater engagement on their social media channels. Wanted to create a professional and enticing brand presence online that would help bring customers in their doors.
RESULT: Followers on IG, Facebook and newsletter subscribers increased significantly.
heart picked: ELIZABETH'S adoption tale
CHALLENGE: Create a comprehensive marketing and PR campaign for the newly published children's book
RESULT: Local and national media coverage, on-going promotional campaign for the first year of release including speaking opportunities and partnerships
"Whitney was able to create a plan of action for me which included a sample "about the book" email, PR contact list, social media post schedule, and marketing tips in order to drive more traffic to my website and social media pages. Her expertise in PR really made my book launch seamless. Whitney is a very experienced PR professional who can help launch or transform any business."-Sara Crutcher, Author Heart Picked
travel talk series With blogger Jessica nabongo
CHALLENGE: Develop opportunities to leverage Jessica's travel expertise
RESULT: Created and designed the Travel Talk Series tour. Providing Jessica the opportunity to share experiences and sell merchandise and trips.
“Whitney is easy to work with and is great at what she does. She offers tons of ideas for building a brand. She is truly a visionary.” -Jessica Nabongo, owner of Global Jet Black
VALOR INVESTMENT GROUP: MEZZANINE FUND
CHALLENGE: Provide communications support for compelling fund pitch deck in an effort to secure funds needed to launch investment group. Also coordinated graphic designer with visuals for content.
RESULT: Investment fund successfully launched!
soulcial scene
CHALLENGE: Provide ongoing communications and PR support for organization
RESULT: Media placements in Essence Magazine (print), Blac Detroit, Eater Detroit, Metro Times and several radio interviews.
RAPPER TEE GRIZZLEY'S HOMETOWN BLACK PANTHER SHOWING
CHALLENGE: Local and national media placements for Tee Grizzley's Detroit private Black Panther screening with 200 high school students.
RESULT: Media interviews with all local television stations, articles in Detroit Free Press, Detroit Metro Times, Billboard Magazine, Rolling Out Magazine